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In today’s fast-paced business environment, organizations are constantly searching for innovative ways to expand their marketing efforts while maximizing their return on investment (ROI). One unique tool that allows companies to promote their brand while also offering protection to both their facility and guests are logo mats. From trade show booths to retail entryways, logo mats offer businesses a durable, long-lasting matting solution with the ability to share their critical messaging wherever needed.
What might seem like a trivial addition to your marketing strategy can actually provide significant value – delivering meaningful improvements in brand recognition, lead generation, and customer engagement. Read on to learn more about logo mats and what value they can provide your business.
What Value Do Logo Mats Provide?
Brand Recognition
When you think of a logo featuring a swish and the tagline “Just Do It,” only one company comes to mind – Nike. Their brand recognition is universal because they have worked tirelessly to promote themselves as a company that “creates a future of continual progress for athletes, sport and our world.”
Sadly, buying a logo mat will not make your business as well regarded as Nike. However, logo mats give you the chance to promote your brand. Logo mats placed strategically in high-traffic areas can garner thousands of impressions daily. Whether it’s at the entrance to your retail store, in your corporate lobby, or at your trade show booth, logo mats catch the attention of guests and passersby and leave a lasting impression. For your business, each impression represents an opportunity to increase brand awareness and recognition. The more a customer is made aware of who you are and what you do, the more likely they are to buy your product or recommend your services.
Professionalism
You only have one shot to make a first impression, so you have to make it count. Your entryway is the first area that customers and visitors will see, and it can create a great first impression if it looks professional and clean. A logo mat gives you the chance to reinforce your brand and promote a welcoming message to entice potential customers. By placing your company logo on a logo flooring mat, it creates a strong and confident first impression of your company that sets the tone for how you operate. Logo mats highlight the pride you take in your work and how serious you take your business – which is exactly how you want your customers to think of you.
Think of your own experience when visiting a business for the first time. Would you feel more comfortable shopping at an establishment that has a clean, welcoming logo mat at its entrance, or a shop that has an outdated, poorly kept mat? The answer is clear, the effort you put into your entryway will pay dividends over the lifetime of your business. That’s why it’s critical to invest in the small details that customers will take note of – like your entry matting.
Customer Engagement & Lead Generation
Logo mats can also serve as a useful tool for organic lead generation. Businesses can incorporate a call-to-action or promotional offer on their logo mat, to encourage customers to engage further with their company. For example, a grocery store might print a QR code on their logo mat directing customers to sign up for their loyalty program to receive a discount on an item near where the mat is placed. For those who are looking to improve their trade show exhibit, you might consider offering a free consultation or product demo to visitors who interact with your branded mat. There are endless ways to customize deals or offerings on your logo mat to generate new leads for your business.
Safety
It’s important to remember the primary reason companies use logo mats – to protect their floors from dirt and debris and to protect their guests and visitors from dangerous falls and injuries. With proper matting your can avoid possible falls that could result in costly legal battles or insurance claims.
Measuring Logo Mat ROI
With these key benefits in mind, it’s important to determine how you can measure the success and value of logo mats. While there are few obvious ways to track the exact ROI of a logo mat, there are several key metrics and tools that can help quantify the impact of your logo mats on your marketing and branding initiatives, including:
- Foot Traffic: Utilize estimated foot traffic to determine brand impression data for logo mats placed outside your business.
- Lead Generation: If you are using your logo mat to engage with your customers, you can track the number of leads generated through specific call-to-action mechanisms on the floor mat, such as QR codes, URLs, or email sign-ups.
- Sales Lift: Analyze your sales data before, during, and after the placement of a logo mat to note any increase in sales or conversion rates associated with the campaign. Be sure to account for seasonality when determining the impact of the mat.
Promote Your Message with a Durable Logo Mat
At first glance, logo mats may seem like an insignificant aspect of a marketing strategy, but their potential impact can have a real, tangible impact on your business. From increasing brand impressions to enhancing customer engagement, logo mats offer a unique, cost-effective way to elevate your marketing. Whether you’re trying to entice new customers into your building or need something to promote specials within, a well-designed logo mat makes a great addition to your business.
That’s why you need a trusted matting partner like Durable to provide high-quality logo mats that promote your message and ensure the safety and accessibility of your building. As established industry experts, we produce quality floor and matting solutions that not only promote your brand – but look great too.
If you’re looking for a trusted matting partner that prioritizes quality and service, give us a call at 1(800) 537-1603 or contact us online to find the right logo matting solution for your home or business.
