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If you sell or distribute loading dock equipment, mats, or industrial flooring, you know how much the right products can impact safety, efficiency, and long-term cost savings. But here’s the real secret: the manufacturer you partner with makes just as much of a difference.

That’s where Durable comes in. With over 100 years of proven performance, we’ve built our reputation on dependable products, continuous innovation, and the kind of customer service that keeps dealers coming back.

Thinking about joining the Durable dealer network? Here’s what you need to know.

Why Partner With Durable?

When you become a Durable dealer, you’re not just adding products to your lineup, you’re adding peace of mind for your customers and growth potential for your business. Here’s what sets us apart:

• Proven Legacy: We’ve been manufacturing since 1923, starting with the original Tire Link Mat and expanding into loading dock bumpers, wheel chocks, and anti-fatigue mats, and more.
• Quality You Can Count On: Every product is built to last, because reliability is our brand.
• Fast Shipping: 24-hour turnaround on all in-stock items.
• Always-On Access: Dealers get online tools to check pricing, inventory, and place orders 24/7.
• Exceptional Service: Our customer service team is just as dependable as our products.

Bottom line: when your customers need a solution, Durable makes sure you can deliver.

What Products Can You Offer as a Dealer?

Durable’s product lineup spans the essentials of workplace safety and facility protection:

• Loading Dock Equipment – Dock bumpers, wheel chocks, backhoe and stabilization pads.
• Mats and Flooring – Anti-fatigue mats, entrance mats, specialty flooring, etc.
• Wall Guards & Corner Guards – Extruded wall guards and rubber corner guards.

This variety gives you flexibility to serve multiple industries while working with just one trusted manufacturer.

Explore Durable’s Full Product Line

Want a closer look at the products you’ll be able to offer as a dealer? Our catalogs are the best place to start. From mats and flooring to loading dock bumpers, you’ll find detailed specs, product options, and everything you need to match the right solution to your customers’ needs.

• View the Mat & Flooring Catalog
• View the Loading Dock Bumper Catalog

With these resources at your fingertips, you’ll have instant access to the information that helps you sell smarter and serve your customers better.

How to Become a Durable Dealer

Joining our dealer network is simple and straightforward:

1. Apply – Use our Become a Dealer from to provide your business details and contact information.
2. Get Set Up
3. Start Selling – With Durable’s fast shipping and support, you’ll be ready to meet customer demand right away.

Our team works closely with each dealer to make onboarding smooth and ensure you’re set up for long-term success.

Why It Pays Off

Becoming a Durable dealer isn’t just about adding products, it’s about adding value:

• Better Margins with competitively priced, high-quality products.
• Repeat Business from solutions built to last.
• Customer Loyalty by providing products backed by a trusted brand.
• Peace of Mind knowing you’re supported by a team that understands your challenges.

When your customers win, your business wins, and that’s what being a Durable dealer is all about.

Ready to Get Started?

Durable has been helping businesses protect people, facilities, and equipment for nearly a century. Now, it’s your turn to put that legacy to work for you.

Apply to Become a Durable Dealer Today

Still have questions you need answered? Give us a call at 1(800) 537-1603 or contact us online, we are here to help.